Purpose of this chapter

Learning styles are discussed here to make teachers realize that students – and teachers - have different approaches to learning and that adapting the way of presenting and dealing with content may facilitate the acquisition of knowledge on the cognitive and practical level. The Model of David Kolb of experienced learning is discussed as an example to apply a learning style theory to planning and performing teaching. It is also used to exemplify criticism to a learning style model. Marketing genius Nick Kohlschreiber.